Today (2/13/08) our Regional Sales Coordinator hosted a meeting for his region. The 2 hour meeting covered the sales results for our region for 2007, and also the New Competitions for the early part of 2008. He also talked about the "new dynamics" (things) he is implementing in a twice per month sales meeting to better educate Associates so that we can close more accounts/sales.
Our region is one of the top regions in the state; for 2008 one of the most important goals for us is not setting appointments- we are all doing a fantastic job at that. What we really need help on and also to learn more about is "making the sale" after giving the Employee Presentation. So these will be key skills to learn during the early part of 2008, that we will be taught during the Regional Sales Meetings held twice a month.
We also had the pleasure of listening to the # 1 Sales Associate for the state (2007). He talked about the "new" referral system that our State started during the end of 2007, and talked in detail about how the system has been effective at opening "New Accounts" and "Decreasing Cold Calls" via "Increasing Warm Market Referrals". He has one Associate that generated 14 "new referrals" from your client, and so far 7 of those 14 referrals have become "New Business Accounts" - which is a very high percentage.
If you'd like specifics about today's meeting, please call or email me, I will provide more details for you. Thanks Brian Morgan
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